The advertisement on the commercial buildings along the road was designed to overcome the common problems such as the disorder,the diversified forms, the various meterials from the following 4 aspects: the integration,the unity, submissiveness and instructive,taking the reconstruction project of the commercial building facade in Qianjing avenue of Handan.The disorderly commercial advertisements were uniformed by unifying the size and regulating the design.The elements of the commercial advertisements was ordered,organized and rationalized to integrate into the existing design of commercial building facade.The dominant building facade should be protected and the subordinate removed.The existing shop sign was redesign by advertising project and installation design to cohere with the style of the whole street.