Excellent traditional southern Fujian culture is the most typical local culture form among the excellent traditional Chinese cultures, which contains a geographic and cultural affinity. Such culture has an irreplaceable position in combining local culture into university's socialist core value education and improving the education of socialist core values. This article deeply explores the means of combining excellent Southern Fujian culture into university socialist core value education through three main aspects-digging the connotations, focusing on the innovation and bettering the system.