The new media technology has changed the way of information communication in modern society from the root, and has profoundly influenced the values and ideological behavior of college students. At present, colleges and universities can use new media as a new educational platform to carry out socialist core values education for college students. New media not only has good interaction, but also penetrates into all aspects of social life. We can use this platform to educate college students on socialist core values, innovates and improves ideological and political education methods, so as to achieve the improvement of college students political literacy.