To implement the strategy of rural revitalization, cultural revitalization is not only an important starting point, but also an important purpose. To do a good job in rural public cultural services is an important path to achieve rural cultural revitalization. The effectiveness of rural public cultural services is not only to enrich and activate the cultural life of farmers, but also to deepen the spiritual sublimation and positive value guidance. In orderto give full play to the value guidance of rural public cultural services, we need to further establish and improve the corresponding systemoriented mechanism and enhancemutual learning and exchangein the rural public cultural service work.