With the development of information technology, in order to meet the requirements of the times, traditional media and new media continues to integrate. The world has entered the all-media era. In the all-media era, the dissemination of excellent Chinese traditional culture is still of great significance. Although the communication of traditional culture is facing many challenges in the new era, the rapid development and wide application of new media technology has brought opportunities to the communication of traditional culture. Through the analysis of the characteristics and advantages of new media technology, this paper puts forward the innovative communication strategies of Chinese traditional culture in the all-media era so as to enhance the appeal and influence of excellent traditional culture in the new era.