College students are a new force in implementing innovation-driven development strategies and promoting mass entrepreneurship and innovation. Especially in the “Internet +” intelligent era, college students have advantages in “Internet +” technology, entrepreneurial investment costs, and entrepreneurial resource utilization. Encouraging and guiding Innovation and entrepreneurship of college students is an important measure to relieve employment pressure. Based on the theory of self-efficacy, ternary interaction theory, and planned behavior theory, a model of the influencing factors of college students’ entrepreneurial intentions and empirical analysis using SPSS24.0 and AMOS24.0 lead to the results that college students’ entrepreneurial self-efficacy and government policy support have a significant positive impact on entrepreneurial intentions and self-efficacy can indirectly affect entrepreneurial intentions through behavioral control.