The real estate industry is an intensive capital industry with high investment,high return and high risk,and ample fund is the premise of the business enterprise operation.With the macro adjustment and control policy of real estate industry,distinct problems in face of real estate development enterprise become more and more prominent.How to solve the problems in real estate development and how to develop new financial channels become the key issues that the enterprises have to consider.After analysis of the real estate financing channels by comparsion it can see to realize real estate financial channels diversification fundamentally that not only the real estate development enterprises;choos the optimum financial pathway on the basis of analyzing the inner and outer elements,but also management layers strengthen financial framework and system construction.This will create a good environment for financing of real estate develop enterprise.