The paper discusses the necessity of developing Eco-town,investigates the current situation of Matou Eco-town in Handan,analyzes in detail its strength and weakness,opportunityand challenge of external environment,and uses the theories of strategic management,eco-ceonomy,circulation economy and regional economy.By studying the successful cases of Eco-towns both home and abroad,the article formulates an industry positioning strategy which suits the development of Matou Eco-town.