In study,work and life,all the social behaviors of human being can be affected by their own attitudes.Attitude is the most commonly seen and the most important social psychology.Active and stable sports attitude is an important factor to inflence people's physical activity.And the sports attitude accommodate people's behavioral choice to physical items and participants.This paper uses the documentation method,questionnaire investigation,statistics and logical analysis and so on.On the basis of referring to the materials of social psychology,pedagogy and the related research,this paper investigates the university students' physical attitude and discusses the ways to foster the university students' attitude through physical education in colleges and universities.