"Message Culture" has an important impact on college students' ideology.Short message is helpful to students' interpersonal communication,but sometimes students are misled;it brings convenience,but also brings students' dishonesty;it is helpful to students' mental health,but also endangers students;it enriches campus culture,but with low taste.The practice of "message education project " implemented by Kexin college.proves that using the extention of internet ——short message to develop students' ideological and political education has the following advantages:extensiue receivers,fast speed,interaction,economy and practicality,being true safety.