College students morals are codes of conduct which are hidden under students' formal morals,yet actually dominate the daily lives of college students.The generation of potential morals has both subjective psychological factors and objective factors.The subjective psychological factors include: mass-following psychology,try-your-luck mentality,the psychology of seeking benefits as well as cognitive deviation.Besides,such objective reasons as bad social customs,the lack of moral education in colleges,family educational deviation and college students' reduction of self-requirement are also closely related to the generation of potential morals.