As residents' income level in China continues to increase,the consumption structure upgrade significantly speeds up,and these changes have brought that the competitive advantages of famous brands further get reinforcement,also brought some different new form consumption;it is because of the hierarchy and diversification of consumption demand that changes in direction for production occur,thus the industrial structure has unknowingly been adjusted in the process of adapting to changes of consumption structure.Facing with this series of reactions,we should find a reasonable solution to optimize the consumption structure effectively and make it play a good guide to the adjustment and development of the industrial structure.