媒体寄生现象观察
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The parasitic phenomena in media industry
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    摘要:

    一些人与媒体无关或媒体自身发展并不需要但却依托媒体的经济实力或社会影响力谋生存。这在很大程度上影响了媒体自身的健康发展。寄生现象分为游离层、松散层、紧密层、核心层四个层次。这四个层次表现为:假冒记者,敲诈勒索;"稿件制作工厂",骗取稿酬;所谓自由撰稿人,追求稿件见报率以获得稿费,捕风捉影、无中生有编造假新闻;通讯员搞有偿新闻,招聘人员以记者身份谋取不当利益,还有的传统媒体行政人员缺乏敬业精神而勉为其难。解决媒体寄生问题,就必须提高媒体从业人员的素质和职业道德感、社会责任感,深化媒体管理机制、人事制度改革,让寄生者"无从下嘴"。

    Abstract:

    Some people unrelated with media or unneeded in media development,but make a living,relying on media's economic strength and social impact.This phenomena has,to a great extent,made negative effect on the healthy growth of media.These parasites are classified into free,loose,close and core group,four different groups by their performance showing that fake journalists practice blackmail;"Manuscript Studios"gain remuneration of contributions by cheating;socalled freelance writers gain their payment by creating fake news to pursuit high appearance ratio in newspaper;reporters write news in charge,contract staff gain improper benefits,administrative staff lack of professional ethics and enough skills in traditional media.So,it is imperative to solve the problem of parasites in media by the way of improving the quality of media staff,enhancing their sense of professional ethics and social responsibility and deepening management mechanism and personnel system reform.Leave parasites no way,no chance.

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武福臣,刘庆军.媒体寄生现象观察[J].河北工程大学学报社会科学版,2010,27(3):75-76,96

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  • 收稿日期:2010-06-20
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  • 在线发布日期: 2015-01-08
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