Cultural reproduction theory put forward by Bourdieu thinks that: culture is in a process of constant production and reproduction and develops in this process.In the social environment of value diversification,contemporary college students' consumer culture is different from other groups and reproduction of consumer culture is directly related to the formation of college students'world view and values.Therefore,the exploration of college students'consumer culture reproduction has important practical significance.Based on this,the paper analyzes the contemporary students' consumer culture reproduction from the perspective of culture reproduction theory.