The media systems in both China and Russia used to share many things in common,but now they drive the different ways.This paper analyzes the similarities and dissimilarities of the reform and development of media industry in the two countries,topics ranging from choices of routing,national conditions,media management and social responsibility to media technology.It takes the broadcasting industry as example,indicating it has stepped into the sustainable development phase and is exposed to brighter future.The integration of new technology into media in the broadcasting industry takes the lead.