Abstract:With the development of modern media technology,anime,a newly-emerging industrial culture,is increasingly booming in recent years.During its globalization,anime is not only recognized as a public entertainment tool,its strong power of cultural transmission is gaining highlight as well.Featured by its fine production and vivid images,anime has attracted thousands of millions of Chinese young people,thus dominating a large proportion of Chinese anime market.Meanwhile,the Japanese culture embedded in anime is gradually penetrating into the Chinese youngsters' minds.By analyzing the status quo of the anime transmission in China and its influences,this paper tries to raise some measures as to how China will face the impact caused by anime.