Guided by the concept of scientific development, based on the background of times of"Onto New Levelin 3 years"of Hebei.according to the request of"the 12th Five Year"planning of development of the modern service indus— trv 0f Hebei province and based on the actual local supermarket chain of Hebei.the paper builds customer satisfaction model of the supermarket chain of Hebei based on unascertained the theory.Through the design and survey of question— naire.and the statistics and analysis of data, the paper analyzes the conclusion of customer satisfaction assessment of SU— permarket chain of Hebei in the angle of enterprise, government and industry association and put forward the strategy and suggestion of promoting the development of superm arket chain.