In rencent year, private economy in Hebei province has developed greatly and rapidly；however, the competi— tiveness of private enterprise；especial the cultural competitiveness, should be strengthened further, The paper, based on the connotation of enterprise culture, combs the theay of enterprise culture and analyzes the current situation of the points out the prominent problems in cultural development of private enterprise in Hebei province:The paper points out: lack of innovation and unigue features in the value and cognition of cultural development.To promote the cultural COB— petitiveness of private enterprise in Hebei province, the paper puts forward six specific measures.