The key to a successful enterprise management is execution.The measure of enterprise management Success is the results of execution.As a result, the construction of the corporate executive culture is the main content in enterprise management.This paper mainly taked the construction of corporate executive culture as the research object, summa— rized the core connotations of hard and soft aids synthesis management pattern, and proposed many ways for the con— struetion, such as:rigid management and the cultivation of executing action；flexible management and the promotion of executive consciousness；hard and soft aids synthesis management pattern and the maturity of corporate executive cul— ture；and SO on.