The soul of financial management lies in the construction of financial culture. It has great significance to financial management and creativity of development trend, but also it attaches great significance to enlarge the field of study on financial management and perfection of the management as well as service expertise. Thus it is of great importance to promote the sustainable development of all walks of universities' enterprises. This essay has a rewarding research on the college financial culture construction under the circumstance of present situation of college and deeper meaning of financial culture.