The substantial reform of college logistics socialization is a systematic and progressive process. In recent years such an endeavor has slowed down and is now at the critical period of reinforcement and furtherance. This paper, by basing on the matter-of-fact analysis of the current situation and difficulties of the reform of college logistics socialization, highlights the importance of government's key role in deepening the reform of college logistics socialization, develops the approaches with regard to establishing special organizations, making policies of reform and enacting the norms and standard system for logistics services, coming up with the critical strategies for the sustainable development of logistics services.