The task that how to transform economic developing mode has been placed on the agenda with the rapid advancements in science and technology, and developing culture industry is beyond doubt a significant approach. Online publishing product is an important part of culture industry, which hasn't formed into mature profit model. A reasonable price is favorable for making higher profit, so this article will discuss the pricing model of the online publishing products. It clearly defines online publishing products and pointed out their features, meanwhile positively analyzes the current situation of online publishing products and the problems existing in price-setting. According to economic attributes of online publishing products and based on several basic price theories, the article is trying to solve the difficulty of measuring social necessary labor-time, and it adheres to Marxist labor theory of value and setting the price of online publishing products in a scientific way.