The red revolution culture is a regional culture that has the most distinctive characteristics and brand effect in the western Fujian, which is a soft power and plays a progressive role in the development of regional economy. Carrying forward the red revolution culture, providing spiritual power for building of the economic zone on the west coast of the Taiwan Straits, creating a healthy and harmonious social environment, and taking the full use of resources of red revolution culture become the roll booster for the economic development of the western Fujian in the new era. Therefore, to improve the soft power of red revolution culture, we must strengthen the culture consciousness and self-confidence, and establish the brand consciousness of red revolution culture, must integrate regional resources and prosper the red revolution tourism, must innovate the system and mechanism and booster the development of red revolution culture industry, must strengthen personnel training, and build a high-quality personnel team, thus to change the resources of red revolution culture as a real power to promote the sustainable development of the western Fujian.