with the diverse development of media, TV news broadcasting is still the main approach in news communication, and the role orientation of news anchors has a very high research value. The role orientation of news anchors must adapt to the society development and media function and meantime, it should also be consistent with the program orientation. This paper briefly analyzes the role orientation and developing problems of TV news broadcasting anchors. Through demonstration, this paper argues that broadcasting anchors should clearly place their self-location, understand their character, fully arise their "language consciousness" in order to let different news programs select their proper broadcasting forms, make different anchors control their suitable news programs and promote the news broadcasting level.