The birth, development, identity and the end of literary concept have certain rules to follow. The concept of modern literature is a wide range of applications associated with the print-media. The rise of the print-media has not only changed the way of literary writing, the presence of the writer, the dissemination of literature, but also affects literary themes, reading and the idea of readers, which forms a literary concept that is different from that of the pre-print media age. The birth of new media changed the original literary concept, which put an end on the literary concept under the domination of the print-media. The new concept of literature and literary existing form are being formed, and literary pattern is undergoing structural changes, which means the literary theory research is facing new challenges and opportunities.