From the "Wen and Zhi Perspective", it is because of over packaging, scheme and commercial speculation that makes the audience doubt, criticize and abuse today's matchmaking program. The program ignores the connotation of TV program, and the education function of entertainment program which can be seen as "Wen" overruns "Zhi". This paper tries to sort out Confucius' "Wen and Zhi Perspective" in the "Analects", aiming to get its essence, to promote the sound development of TV program.