Because of the fast development of China's economy and fierce competitions between cities, city image has become the focus of the public. It's more and more popular to establish city image through advertising, which is employed widely in our country and has exerted much more influence on the development of the city. The demand is continuously increasing for attraction of the attention from the city planners. Taking Yulin as an example, through the research on the value construction of city image advertisement, it's expected to enlighten the spread of cultural image of cities and be of a great help.