In television advertising teaching,we integrate the traditional methods of question and case,innovate the new teaching method of "question plus case",take students as the main body,regard learning,thinking and practicing as task,design the knowledge in class into different questions,combine the selected cases to interpret and analyze and vivid case to know clearly about students cognition towards knowledge and learning,meanwhile combine with homework to strengthen the achievement of study and form the chain of study,in order to achieve the optimal teaching goal.