Through summary and analysis of the way of periodical distribution in China, this paper puts forward the differential pricing subscribtion types of technical journals for bulk users aiming at the problem of single price of the distribution. It means different subscription price for different consumer groups, the longer term and larger amount one subscribes, the more discounts one enjoys, regardless of price increasing. Thus, subscribers will acquire sense of identity in purchasing psychology. Meanwhile, it is also beneficial to encourage readers to become long-term subscribers and make periodical distribution stable in virtuous cycle.