In "Internet+" era,the agricultural product electronic commerce,with its rapid development,has become a new circulation channel to optimize agricultural product,a new model of improving agricultural product added value,and also a new engine for promoting the farmers' income and agricultural efficiency.This article first explains agricultural e-commerce characteristics which are different from the traditional agricultural products circulation channel mode,then clarifies the current situation of agricultural e-commerce development,differentiates and analyses the approaching difficulty and constraining bottleneck,and finally plans the future developing trend and the potential industry situation so as to put forward countermeasures and suggestions to promote the development of agricultural product e-commerce.