There are some obvious shortcomings in the construction of ideological and political education of college students.Innovation of ideological and political education should adhere to the combination of orientation and diversity,matching of science and human nature,inheritance and contemporaneity promoting each other,the interrelation of theoretical and practical sides,the unity of advancement and universality,as well as the coordination of systematicness and multilateral layer.Keywords:content of ideological and political education;construction;innovation;new thoughts