Abstract:Any brand is connected with a specific culture. The modern international brand names, especially, represents the development of the local society and is a combination between cultures in specific local background. A brand name represents a culture which presents people's thinking, social state, culture elements and ideologies in unique background as well as being an effective stamp of the products' properties. In building a modern international brand, we should enhance the penetration and merging of British and American culture elements to improve the addictive value of the brand, to enrich more economical meaning to the brand, and to bring more social and economical benefits. This paper explores the British and American culture elements in modern international brands, and thus making suggestions for improving the building of modern international brands.