the personality charm of teachers is an intangible educational resources, having an intended effect on students and an explicit leading role in education, which is the important guarantee to improve teaching effectiveness. The personality charm of teachers in this course is the comprehensive reflection of faith, knowledge, emotion and skills; the teaching of Generality of Marxism Basic Principles plays the influence of attracting, influencing, modeling and impressing role in students, to further guide them to believe in and execute Marxism, promoting the teaching effect.