With the demand analysis of ESP as a theoretical basis,and an investigation of the demand as a precondition for analyzing demand analysis of ESP courses,the ESP courses are specifically designed according to the employing units' demand of graduates from media univcersities.Based on an investigation of the employing units' demand of the graduates' professional English,and an analysis of the questionnaire,the study proposes the ESP course design and development satisfying the employing units' demand.It aims to provide a research direction for further ESP course development in universities.