At present, under the new situation of "mass entrepreneurship and innovation", more and more college graduates choose to start their own businesses. However, under the background of Internet +, how to make the college students' entrepreneurial consulting service better conform to the development of the times, it is the problem that must be faced and solved in the employment guidance of colleges and universities. Through the study of college students' innovation service value enhancement, the paper provides reference for improving college students' entrepreneurial ability.