High-speed information transmission of the community, a variety of emerging media came into being, has become a daily communication, communication and access to information an important tool. The development of sports and cultural industry should take full advantage of the media development background, a variety of ways to achieve the sports and cultural industries to become the new economic growth point of economic goals and enhance the quality of the social goals, so that people benefit from sports services to human, social services, Progress given by the high quality, efficient, standard, equal public service, help "healthy China 2030".