This article analyzes the effect of Lu Xun's literary works on construction and shaping of Shaoxing's provinciality. Lu Xun's literary works resurface Shaoxing's provinciality, enrich people's cognition of Shaoxing's provinciality, and inprove the formation of Shaoxing's provinciality. In shaping Shaoxing's provinciality, Lu Xun's literary works plays as a local brand of Shaoxing, providing reference for tourism development and providing original texts and cultural significances for the related cultural products. So in developing the related tourism industry in Shaoxing, the government makes full use of Lu Xun's literary works and his cultural values, protecting and developing Shaoxing's provinciality.