Taking Shexian County rural road construction as an example, combined with the characteristics of land consolidation in the area, this paper makes an analysis of the current development of rural roads, based on strengthening the main road, road greening, ecological drainage facilities, and design of supporting facilities. The county government strengthens the organization leadership, financing, green zoology, and ecological management. It maks full use of local resources, selecting materials with good stability for paving, planting suitable tree species. Thus the ecological and cultural design are fused into road design, enriching and inheriting the rural culture, providing its ornamental value, application value and economic value.