In this study, the questionnaire survey method and field interview method were used to study influence factors of farmers' willingness to pay for soil pollution prevention and control. This article analyzed the five factors which are gender, age, level of education, annual household net income and family location impacting the farmers' willingness to pay. Based on a survey data of farmers in eight cities of Hebei province, the results showed that influencing factors on willingness to pay were, firstly the domestic areas, secondly annual household net income and age, thirdly the level of education, least the gender. This paper analyzes the causes of farmers' unwillingness to pay for rural soil pollution prevention and control and gives suggestions from three aspects which are enhancing local economic construction, clean government construction and farmers' awareness of soil pollution prevention and control.