In the context of mass consumption culture, there are some problems in the popularization of classical music in Fujian Province, such as the weakness of consumption consciousness, the "elegance" of classical music, a nd the inadequate consumption environment. In this regard, the situation can be improved by elevating the cognitiv e factors, enriching their own factors and optimizing the environmental factors in order to improve the spirit of the people in Fujian and to promote the development of social civilization in Fujian province.