The village revitalization strategy has released strong rural financial demand and presented a diversified development pattern. However, the imbalance between the supply of rural financial funds and its demand for funds is prominent at present, so the supply channels of rural finance should be fully broaden to satisfy the supply of financial services for rural revitalization. At the same time, it is urgent to establish a differentiated rural financial control system suitable for rural characteristics because of hidden troubles and risks in rural financial market including the problem of vulnerability to fraud and rumors in rural financial markets, the problem of narrow financing channels of new rural financial institutions etc..