The original intention of education is to cultivate and perfect human beings and promote their all-round development. Innovation and entrepreneurship education is an inevitable trend for higher education to meet the needs of economic society and National Development Strategy. It is an organic combination of Innovation Education and Entrepreneurship Education Through “social individualization” and “individual socialization” to promote people's all-round development. It is suggested that on the basis of clarifying the concept of innovation and entrepreneurship education, colleges and universities should establish a new “great entrepreneurship education concept”, strengthen curriculum construction of innovation and entrepreneurship education, and strengthen cooperation between schools and enterprises Let college students' education of Innovation and Entrepreneurship blossom in colleges and universities.