with the development of social economy and the improvement of the level of science and technology, the investment in software and hardware construction in colleges and universities is increasing, and the number of students in colleges and universities is also rising step by step. Under this background, the thought and behavior of college students have also begun to change gradually, which has increased the difficulty of ideological and political education in colleges and universities. Although a variety of educational methods have been adopted, there are still some psychological and moral problems in some students, which reflects the particularity of ideological and political education of college students. In view of this, it is necessary for ideological and political workers in colleges and universities to accustom themselves to the new situation and probe into new ways of political education towards college students. Based on this, this paper will provide some countermeasures of ideological and political education for college students.