On the basis of a brief introduction of Xia Qing's main achievements in broadcasting, this paper sums up Xia Qing's broadcasting artistic style, and then puts forward some strategies for the inheritance and development of Xia Qing's broadcasting art. Analysis of Literature, Theoretical Research; 2. Study the broadcasting material of Xia Qing and analyze the case. 3. Using digital media technology to spread and carry forward Xia Qing's broadcasting art spirit.