As an important part of the coordinated development of Beijing, Tianjin and Hebei and the construction of the Xiong-an new area, Hebei province has a strong cultural resource endowment. By studying the recency bias, modern interpretation and vision design of Hebei's traditional culture, it will provide theoretical guidance for Hebei to eliminate regional cultural differences and economic differences and inject modern connotation into it, which is of great practical significance and theoretical significance.