The coordinated development of Beijing, Tianjin and Hebei, as one of the important national development strategies, has made important progress since its implementation five years ago. In the future, the construction, dissemination and identification of regional cultural image will become an indispensable development engine. Image as an intuitive art form has natural advantages in this respect. In this paper, phenomenology is used as a theoretical perspective to explore the ways of image modeling, communication and group identity construction of regional cultural image, with a view to creating a lively living world in the visual essence of image In the life world to build a tender feeling of the image space, in the poetic space to enjoy an open and free cultural atmosphere. To this end, we can get the realistic meaning and cultural value of the image transmission of the regional cultural image of Beijing, Tianjin and Hebei.