With a long history, China has abundant and glorious intangible cultural heritages(ICH). However, due to weak international marketing of its tourism industry, China's inbound tourism is developing slowly. Therefore translators should be aware that tourism publicity translation should be guided by a marketing mindset to make translation beneficial in international tourism marketing. By analyzing the problems of tourism publicity translation of Shanxi's intangible cultural heritages, this paper proposes that guided by the tourism marketing mindset, more theoretical and practical research should be done in tourism publicity translation of ICH, which may explore a suitable way for tourism publicity translation of China's intangible cultural heritages.