At present, to guide the cultivation and development of university cultural characteristics, we should clarify the goal orientation of serving university governance construction, connotation improvement, reform and innovation, and the party's own construction, grasp the basic dimensions of leading university cultural direction development, personality development, advantage development and era development, reflect the necessary requirements of university discipline characteristics, service orientation, historical inheritance and brand influence, and at the same time, we should continuously improve the quality of university culture through active organization and planning.