Under the influence of the Confucianism, the Confucianist merchant spirit with "benevolence" as the core was formed in ancient China. Its pursuit of integrity and the spiritual traits containing benevolence and Taoism shaped the business model of Confucian businessman culture with virtue as the main feature. To bring Chinese products and services to the world, we need to draw on the essence of Confucianist merchant spirit and integrate it into the construction of a business model with Chinese characteristics, so as to provide spiritual support for the building of a community of shared future for mankind.