At present, the massive outflow of rural labor force in Hebei Province has led to the “hollowing” of rural society, which will restrict the realization of the rural revitalization strategy in Hebei Province. Stimulating the willingness of the new generation of migrant workers to return to their hometowns to start businesses is an important measure to realize the accumulation of rural human resources and an effective way to promote the integration and development of migrant workers’ return to their hometowns and the strategy of rural revitalization. With the binary logistic regression model,this paper explored the factors that influenced the willingness of the new generation of migrant workers to return to their hometowns to start a business from the six dimensions of personal characteristics, economic environment, government policies, infrastructure, entrepreneurial financing environment, and entrepreneurial education and training and put forward a policy proposal to improve the willingness of the new generation of migrant workers to return to their hometowns to start a business.